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10 videos · 2h 21m
Learn Google Ads from scratch, from keyword research and bidding strategies to ad formats, targeting, optimization, and tracking performance to generate leads and sales.
Welcome to the Google Ads Course! This course is designed for beginners who want to promote a business with paid advertising. You will learn how to create, manage, and optimize Google Ads campaigns, from keyword research and bidding to targeting, ad formats, and performance tracking. What you will learn: Getting Started and Keyword Research – Understand how Google Ads works, how campaigns are set up, and how to research keywords. Bidding Strategy – Learn how bidding works and how to choose the right strategy. Ad Formats – Explore the different ad types and when to use each. Targeting – Reach the right audience by location, interest, and intent. Quality Score – Understand what affects your ad quality and cost. Optimization – Learn how to improve campaigns for better results. Analytics – Track performance and understand the numbers that matter. Budget and Scaling – Plan your budget and grow campaigns that work. Who is this course for? Beginners who want to learn paid advertising. Business owners who want more leads and sales. Digital marketers and freelancers. Students interested in a career in digital marketing. Course outcome By the end of this course, you will understand how to set up, manage, and optimize Google Ads campaigns and use data to grow results. Start learning Google Ads and take your first steps toward running profitable campaigns.

Sriharsha
AI Tools Specialist & Productivity Mentor
I am Sriharsha, an AI Tools Instructor helping learners use artificial intelligence for productivity, automation, and creativity. I teach practical AI tools, prompt engineering techniques, content creation, and workflow automation to help students and professionals work smarter. My goal is to make AI easy to understand and help learners apply it to real-world projects, business operations, and everyday tasks.
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