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10 videos · 2h 31m
Learn to create, manage, and optimize Facebook and Instagram ads, from campaign structure and audience targeting to budgets, creatives, the Meta pixel, and performance analysis.
Welcome to the Meta Ads Essentials Course! This course is designed for beginners who want to advertise on Facebook and Instagram. You will learn how Meta Ads work, set up your business account, structure campaigns, target the right audience, and track and improve performance. What you will learn: Introduction to Meta – Understand how Meta advertising works. Business Manager – Set up and manage your business account and assets. Campaign Structure – Learn how campaigns, ad sets, and ads fit together. Target Audience – Reach the right people with the right targeting. Budget and Scheduling – Plan your spend and schedule your ads. Ad Creative – Create ads that capture attention. Meta Pixel – Track results and visitor actions on your website. Launching and Monitoring – Launch campaigns and keep an eye on performance. Analysis – Read your results and understand what is working. Troubleshooting – Find and fix common problems with your ads. Who is this course for? Beginners who want to learn social media advertising. Business owners who want to promote on Facebook and Instagram. Digital marketers and freelancers. Students interested in digital marketing. Course outcome By the end of this course, you will be able to set up, launch, monitor, and optimize Meta ad campaigns with confidence. Start learning Meta Ads and take your first steps toward running effective campaigns.

Sriharsha
AI Tools Specialist & Productivity Mentor
I am Sriharsha, an AI Tools Instructor helping learners use artificial intelligence for productivity, automation, and creativity. I teach practical AI tools, prompt engineering techniques, content creation, and workflow automation to help students and professionals work smarter. My goal is to make AI easy to understand and help learners apply it to real-world projects, business operations, and everyday tasks.
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